You hear a song, and you like it, but you're left kind of unimpressed. I mean, it's okaaaay... but not a song you really care to hear again, know what I mean?
Meanwhile, everyone around you loves the song. And you're left going, "Am I missing something??"
But then, you see the video for the song. You hear the same music, the same beat, the same lyrics... but when it's set to a certain visual... you finally get it. It just CLICKS!
That's exactly what happened to me with Ultra Nate's last single "Love's the Only Drug." I love Ultra, but when I first heard the song my reaction was kind of a shrug. Good enough, but didn't really do it for me. Then I saw the video, and I totally "got it." Check out the video below!
I totally love it now! The video brought my attention to the main, background synth line... is it just me, or does it have a very Donna Summer "I Feel Love" kind of sound to it? Between that, the dress, the hair, the lights, the colors, and the video effects, I felt like I was in a 70s disco... and I loved it! Saturday Night Fever every night, baby!

And I also love how it wasn't a cheesy, year-2007-idea of what the 70s looked like... whoever the director is, he definitely watched himself some older movies, tv shows, etc. I mean, I'm more of an 80s child, but I swear... that font used for the words "ECSTASY" in the background... I know that belongs on a 70s cereal box or something. And this video is the fun prize at the bottom of the box! Haha.
Okay, so the video totally changed my opinion of the song. I feel the disco vibe now, completely. But even better... have you heard her newest single, "Automatic"? Oh wow, THIS one hooked me from the get-go. Here's a fan-made video that I found online below. It's just a montage of clips set to a sample from the song, but I think you'll get an idea of what it sounds like. I LOVE it... the chorus is killer. It was #28 on XM's BPM station last week... I hope it starts climbing the charts... definitely one of the best classic house dance cuts I've heard in a while.
Oh, and while we're on the topic of Ultra... have you checked out the poll on the homepage of the site? It asks about everyone's favorite Amber song. I can't believe it, but it looks like "If You Could Read My Mind," her collaboration with Ultra (and a third diva you might recall, Jocelyn Enriquez), has received NO votes. Are you people crazy?? Haha. Okay, it might not be my favorite either. But I refuse to believe it's dead last on the list. Well, you've got about two more days of voting to prove me right... or wrong :)
Alright, that's my take on miss Ultra Nate's latest stuff. Talk to me, ladies and germs. What do you think of the last two singles? The video? And why, oh why, is that Ultra-Amber classic so far behind?
Lots of love to all,
JADE
PS. A little birdie told me you guys might be seeing more of Ultra Nate on the site soon. I haven't received any definite news, so that's all I'm sayin'... for now. :)
Check out Ultra Nate''s new video AUTOMATIC.
ReplyDeletehttp://www.youtube.com/watch?v=Rx_PkUgqnms